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Тема: Прикладной подход к управлению деловой репутацией компании в интернет. SERM / ORM / HM / PR

Текст:

Отличная репутация компании в интернете работает на всех этапах коммуникации с потенциальными клиетами:

90% потребителей прочитают не меньше 10 отзывов, прежде чем сформировать мнение о компании
79% людей доверяют онлайн-отзывам так же, как личным рекомендациям
74% потенциальных клиентов перейдут на сайт компании, после прочтения положительных отзывов

О reBooster:
В репутационном маркетинге с 2014 года!
Репутационный менеджмент от reBooster – это не зачистка или вброс отзывов на нужных сайтах. В первую очередь – это белые способы работы с репутацией компании, бренда или персоны.

Мониторинг:
Развернутая аналитика дает возможность выявить проблемные места, использовать обратную связь для улучшения сервиса компании и купировать возможный негатив в зародыше. Основной KPI – процент негативного охвата аудитории.

Кризисные коммуникации:
Оперативное реагирование на негатив с целью снижения агрессии недовольного клиента. Решение проблемы. Демонстрация ответственности компании. Основной KPI – время реагирования и воронка инцидентов.

Инфополе:
Улучшение тональности обсуждений. Система сбора реальных обратных отзывов от клиентов. Основной KPI – количество сайтов с позитивной тональностью и число упоминаний бренда


Когда необходимо управлять репутацией?
Первые сигналы и ситуации, в которых необходимо максимально оперативно подключать репутационный маркетинг:
- много негатива о компании
- мало информации о компании или её нет
- выводите новый продукт
- ишете новые каналы продвижения
- низкая конверсия в продажи
- нет результатов от рекламы


Мы предлагаем:

- Мониторинг
Проводим ручной и автоматический мониторинг поисковой выдачи Яндекса и Google и информационного пространства
- SERM
Формируем позитивный имидж компании в результатах поисковой выдачи за счет вытеснения существующего негатива
- ORM
Выявляем и оперативно реагируем на негативные упоминания. Создаем и размещаем положительные отзывы и комментарии к ним.
- Партизанский маркетинг
Инициируем обсуждения от лица пользователей (агентов влияния), которым доверяет аудитория и автоматически продолжаем естественное наполнение нужным контентом
- SEO
Оптимизируем и продвигаем целевые ресурсы по репутационным запросам
- Репутационный PR
Пишем и продвигаем тематические статьи, обзоры и пресс-релизы на различных ресурсах и работаем с нужными Лидерами мнений
- SMM
Создаём, наполняем, продвигаем группы и контент во всех социальных сетях
- Юридическое удаление
Наши юристы умеют решать проблемные моменты в судебном и до судебном порядке
- Копирайтинг
Пишем профильный контент, обладая существенными специализированным опыт копирайтинга в различных сферах клиентского бизнеса
- Создание подконтрольных форумов
- Создаём, наполняем, продвигаем подконтрольные вашей компании форумы
- Создание подконтрольных чатов
- Создаём, наполняем и ведем подконтрольные вашей компании чаты в Telegram, WhatsApp и Viber

Отраслевая экспертиза:
- Медицинские услуги и товары
- E-commerce
- Банковское дело и финансовые продукты
- Бухгалтерия и консалтинг
- Недвижимость и девелопмент
- Автобизнес
- Образовательные услуги

Что получает ваш бизнес?
- Потенциальных клиентов
Увеличение продаж благодаря росту доверия к компании и ее продукции / услугам
- Постоянных клиентов
Снижение риска перехода клиентов к конкурентам за счет повышения лояльности
- Сотрудников в компанию
Уменьшение издержек на рекрутинг и удержание эффективных кадров благодаря формированию привлекательной репутации на рынке труда
- Инвесторов и партнеров
Рост рыночной стоимости компании, укрепление доверия к бизнесу в глазах инвесторов и партнеров
- Бесплатное промо
Сокращение расходов на рекламу за счет бесплатных публикаций в СМИ
- Рост бизнеса
Постоянный и естественный рост бизнеса во всех направлениях
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